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¡Estudiá Marketing en la UEAN!

Licenciatura en Comercialización.

SOLICITÁ MÁS INFORMACIÓN

Sobre la Licenciatura Perfil del Egresado Modalidad de Cursada Plan de Estudios Director de Carrera Formación Integral

Sobre la Licenciatura

La carrera estudiá el proceso de globalización y su impacto en los estilos y métodos de plantear estrategias y desarrollos de marketing; y cómo esto generó el desarrollo de políticas y herramientas de comercialización en una amplia gama de estructuras y entes sociales. 

Nuestros diferenciales

- Formamos parte de Red Summa, integrada por universidades de distintos países de América y España.

- Foco fuertemente herramental para lograr visión estratégica de la venta.

- Sólida formación cuantitativa y de investigación del consumidor.

- Desarrollo gerencial y de liderazgo.

Título Final: Licenciado/a en Comercialización (4 años).

Título Intermedio: Analista Universitario/a en Comercialización (3 años).

Modalidad: Presencial.

Resolución Ministerial Nº 854/18.

Perfil del Graduado

El graduado podrá:

- Diseñar, desarrollar e implementar planes de comercialización, investigación de mercado, seguimiento de campaña y acciones comunicacionales orientadas al lanzamiento y mejora de productos para organizaciones del ámbito público, privado y del tercer sector en su distinto tipo, actividad y envergadura.

Experiencia EAN: Melina

Compartimos el testimonio de Melina Ciurcilo, alumna de la Lic. en Comercialización.

Requisitos de Admisión

- Documentación prevista en el reglamento interno. 
- Curso para Ingresantes de realización obligatoria, pero no excluyente.
- Semana de Ambientación que incluye la charla de incumbencias profesionales con la dirección de carrera.

Modalidad de Cursada

En UEAN nuestro plan de estudio en modalidad presencial incorpora asignaturas virtuales a través del Sistema Institucional de Educación a Distancia (SIED).

Las asignaturas virtuales facilitan compatibilizar la vida laboral y personal con el desarrollo académico, donde realizás una cursada online con encuentros semanales sincrónicos con el docente en una plataforma amigable, ordenada y dinámica. Los exámenes parciales y finales se realizan en modalidad presencial en nuestra institución.

51%

Carga horaria
asignaturas presenciales

49%

Carga horaria
asignaturas virtuales

Director de Carrera

Mg. Pablo Hueza

Lic. en Administración (UM). MBA en Marketing Digital (IEP). Docente universitario. Investigador en temáticas asociadas a la economía de la innovación. Consultor y capacitador en las áreas de estrategia, marketing e innovación. Colaboró en empresas como Adox, El Pulqui, Ilolay y Legacy, entre otras. Dictó charlas y conferencias en diversas regiones e instituciones del país y en el exterior. 

Formación Integral

Investigación

Posibilidad de formarse a través de la participación en proyectos y el trabajo colaborativo con profesionales de distintas disciplinas. Los alumnos interesados podrán elaborar artículos académicos para difundir en congresos.

Ver más información

Acción Comunitaria

Los proyectos se articulan desde las carreras a fin de promover en los futuros licenciados el desarrollo de ciertas capacidades y habilidades blandas que les brindan un diferencial al momento de insertarse laboralmente como profesionales.

Ver más información

Internacionalización

Los alummos podrán cursar asignaturas en modalidad online a través de los convenios con las universidades del extranjero (Brasil, Chile, Colombia, España, Francia, México, Panamá, Paraguay, Perú y Uruguay).

Ver más información

Bienestar

Los alumnos y graduados cuentan con un servicio de desarrollo profesional que les permite profesionalizarse en el área de sus conocimientos. También, disponen de un programa de beneficios con descuentos en diferentes rubros.

Noticias

Solicitá más información

Contacto

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Nuestros diferenciales
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Resolución Ministerial Nº 854/18.
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<header>GRADUADOS</header>
<title>Caso Divina María: Desarrollo de marca emprendedora en indumentaria</title>
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<author>Lic. en Comercialización.</author>
<metatitle>Caso Divina María: Desarrollo de marca emprendedora en indumentaria</metatitle>
<metadescription>Emprendedores UEAN</metadescription>
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<p>Lunes 27 de mayo a las 19 horas en Av. Santa Fe 2162 (Martínez).</p>
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<article id="1580" state="1" restricted="0" created_at="2024-04-15 04:57:25" created_by="5" created_type="backend" updated_at="2024-04-17 16:56:56" updated_by="5" updated_type="backend" published_at="2024-04-17 16:56:58" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTELIGENCIA ARTIFICIAL</header>
<title>Estrategias de negocios digitales más eficientes y efectivas con IA: desarrollá habilidades, haz más en menos tiempo</title>
<slug>estrategias-de-negocios-digitales-mas-eficientes-y-efectivas-con-ia-desarrolla-habilidades-haz-mas-en-menos-tiempo</slug>
<author>Lic. en Administración de Negocios en Internet.</author>
<metatitle>Estrategias de negocios digitales más eficientes y efe</metatitle>
<metadescription>No te pierdas la oportunidad de aprender, crecer y liderar en la era digital. La IA está para potenciar tu talento y habilidades y multiplicar tus resulta</metadescription>
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<p>No te pierdas la oportunidad de aprender, crecer y liderar en la era digital. La IA está para potenciar tu talento y habilidades y multiplicar tus resultados. </p>
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<pubDate>Mon, 15 Apr 2024 04:57:25 -0300</pubDate>
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<header>SERVICIO DE EMPLEO</header>
<title>Julieta Riso ingresó a Biogreen</title>
<slug>julieta-riso-ingreso-a-biogreen</slug>
<author>Prof. Lic. Martín Valle, coordinador de Comunicación en EAN.</author>
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<pubDate>Wed, 06 Dec 2023 16:57:49 -0300</pubDate>
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<article id="1475" state="1" restricted="0" created_at="2023-08-31 11:32:25" created_by="5" created_type="backend" updated_at="2023-09-01 19:41:34" updated_by="5" updated_type="backend" published_at="2023-09-01 19:41:37" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INVESTIGACIÓN</header>
<title>Evolución, progreso socio-económico e innovación: la perspectiva de Gabriel Tarde</title>
<slug>evolucion-progreso-socio-economico-e-innovacion-la-perspectiva-de-gabriel-tarde</slug>
<author>Sec. de Investigación.</author>
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<metadescription>Conocé el artículo publicado bajo del dirección del Mg. Pablo Hueza, director de la Lic. en Comercialización.</metadescription>
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<header>COMERCIALIZACIÓN</header>
<title>Gestión de negocios online</title>
<slug>gestion-de-negocios-online</slug>
<author>Lic. Alejandra Bazán -docente- y el Mg. Pablo Hueza, director de la Lic. en Comercialización.</author>
<metatitle>Gestión de negocios online</metatitle>
<metadescription>Se desarrollaron un conjunto de capacitaciones a fin de optimizar la performance de los emprendimientos de los miembros y socios de la asociación.</metadescription>
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<article id="1421" state="1" restricted="0" created_at="2023-05-30 16:15:58" created_by="5" created_type="backend" updated_at="2023-06-07 17:47:38" updated_by="5" updated_type="backend" published_at="2023-06-07 17:47:40" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>COMERCIALIZACIÓN - SEC DE EXTENSIÓN/RELACIONES INSTITUCIONALES </header>
<title>Gestionando mi cerebro en el proceso de emprender</title>
<slug>gestionando-mi-cerebro-en-el-proceso-de-emprender</slug>
<author>Martín Valle, coordinador de Comunicación.</author>
<metatitle>Gestionando mi cerebro en el proceso de emprender</metatitle>
<metadescription>Miércoles 14 de junio a las 18.30 horas en Avenida Santa Fe 2162 (Martínez).</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type>article</source_type>
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>Miércoles 14 de junio a las 18.30 horas en Avenida Santa Fe 2162 (Martínez).</p>
</summary>
<node0 />
<multimedias>
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<title>Nancy Castañeda y Viviana Holder.png</title>
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<operator_id>5</operator_id>
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<username>martin</username>
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<enabled>1</enabled>
<image_id>0</image_id>
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<last_login>2024-11-22 12:06:45</last_login>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<last_login>2024-11-22 12:06:45</last_login>
<total>7</total>
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<pubDate>Tue, 30 May 2023 16:15:58 -0300</pubDate>
</article>
<article id="1414" state="1" restricted="0" created_at="2023-05-23 17:27:09" created_by="5" created_type="backend" updated_at="2023-05-23 17:34:47" updated_by="5" updated_type="backend" published_at="2023-05-23 17:34:49" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>SERVICIO DE EMPLEO</header>
<title>Joaquín Salcedo se incorpora como pasante en Farmagram</title>
<slug>joaquin-salcedo-se-incorpora-como-pasante-en-farmagram</slug>
<author>Martín Valle, coordinador de Comunicación.</author>
<metatitle>Joaquín Salcedo se incorpora como pasante en Farmagram</metatitle>
<metadescription>El alumno de la Lic. en Comercialización realizará control de pedidos y solicitud de presupuestos, entre sus funciones.</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type>article</source_type>
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>El alumno de la Lic. en Comercialización realizará control de pedidos y solicitud de presupuestos, entre sus funciones.</p>
</summary>
<node0 />
<multimedias>
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<title>Joaquín Salcedo.png</title>
<summary><p>Joaquín Salcedo en Farmagram.</p></summary>
<credit />
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<name>Martin</name>
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<enabled>1</enabled>
<image_id>0</image_id>
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<last_login>2024-11-22 12:06:45</last_login>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<last_login>2024-11-22 12:06:45</last_login>
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<pubDate>Tue, 23 May 2023 17:27:09 -0300</pubDate>
</article>
<article id="1384" state="1" restricted="0" created_at="2023-04-04 12:28:31" created_by="5" created_type="backend" updated_at="2023-04-12 22:49:17" updated_by="5" updated_type="backend" published_at="2023-04-12 22:49:20" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INVESTIGACIÓN</header>
<title>El desfasaje educativo en Argentina</title>
<slug>el-desfasaje-educativo-en-argentina</slug>
<author>Martín Valle, coordinador de Comunicación.</author>
<metatitle>El desfasaje educativo en Argentina</metatitle>
<metadescription>Analizamos el artículo elaborado por el director, profesor e investigador Mg. Pablo Hueza y publicado en el Palermo Business Review de la Universidad de Palermo.</metadescription>
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<reader_id>0</reader_id>
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<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>Analizamos el artículo elaborado por el director, profesor e investigador Mg. Pablo Hueza y publicado en el Palermo Business Review de la Universidad de Palermo.</p>
</summary>
<node0 />
<multimedias>
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<title>PABLO HUEZA.png</title>
<summary><p>Mg. Pablo Hueza</p></summary>
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<categories>
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<topics />
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<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
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<last_login>2024-11-22 12:06:45</last_login>
<total>7</total>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<last_login>2024-11-22 12:06:45</last_login>
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<pubDate>Tue, 04 Apr 2023 12:28:31 -0300</pubDate>
</article>
<article id="1339" state="1" restricted="0" created_at="2022-11-02 11:27:45" created_by="5" created_type="backend" updated_at="2022-11-14 16:12:09" updated_by="5" updated_type="backend" published_at="2022-11-14 16:12:11" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Presentación del caso: Sigschool</title>
<slug>presentacion-del-caso-sigschool</slug>
<author />
<metatitle>Presentación del caso: Sigschool</metatitle>
<metadescription>El marketing en redes sociales como clave de éxito de un emprendedor.</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type />
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>El marketing en redes sociales como clave de éxito de un emprendedor.</p>
</summary>
<node0 />
<multimedias>
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<image width="1114" height="1112" image_id="2891" type_id="1" type="png" weight="1016248" parent="0" state="0" created_at="2022-11-02 11:31:24" created_by="5" created_type="backend" updated_at="2022-11-02 11:31:31" updated_by="5" updated_type="backend">
<credit />
<title>YAIR POMBAR.png</title>
<summary />
<categories>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<level_name>administrator</level_name>
<last_login>2024-11-22 12:06:45</last_login>
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<bucket>/content/bucket/1/</bucket>
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<categories>
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</group>
</categories>
<topics />
<tags>
<tag tag_id="1624">
<rel_id>5718</rel_id>
<item_id>1339</item_id>
<module>article</module>
<tag_name>comercialización</tag_name>
<order>0</order>
<name>comercialización</name>
<description />
</tag>
</tags>
<created_by>
<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
<level_name>administrator</level_name>
<last_login>2024-11-22 12:06:45</last_login>
<total>7</total>
</created_by>
<updated_by>
<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
<level_name>administrator</level_name>
<last_login>2024-11-22 12:06:45</last_login>
<total>7</total>
</updated_by>
<published_by>
<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
<level_name>administrator</level_name>
<last_login>2024-11-22 12:06:45</last_login>
<total>7</total>
</published_by>
<pubDate>Wed, 02 Nov 2022 11:27:45 -0300</pubDate>
</article>
<article id="1309" state="1" restricted="0" created_at="2022-10-03 12:04:30" created_by="5" created_type="backend" updated_at="2022-10-05 10:48:11" updated_by="5" updated_type="backend" published_at="2022-10-05 10:48:13" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>El director comercial de Coppel compartió nociones de ventas con los alumnos de IUEAN</title>
<slug>el-director-comercial-de-coppel-compartio-nociones-de-ventas-con-los-alumnos-de-iuean</slug>
<author />
<metatitle>El director comercial de Coppel compartió nociones de ventas con los alumnos de IUEAN</metatitle>
<metadescription>El encuentro estuvo organizado por la Lic. en Comercialización y la Secretaría de Extensión Universitaria.</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type />
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>El encuentro estuvo organizado por la Lic. en Comercialización y la Secretaría de Extensión Universitaria.</p>
</summary>
<node0 />
<multimedias>
<images count="2">
<image width="900" height="675" image_id="2797" type_id="1" type="jpg" weight="253588" parent="0" state="0" created_at="2022-10-03 17:13:16" created_by="5" created_type="backend" updated_at="2022-10-03 18:40:23" updated_by="5" updated_type="backend">
<credit>Pablo Perez Ramirez -Director Comercial de Coppel- junto a los/as alumnos/as de la Loc. Martínez.</credit>
<title>PABLO PEREZ RAMIREZ.jpg</title>
<summary />
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<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
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<article id="1295" state="1" restricted="0" created_at="2022-09-13 09:56:39" created_by="5" created_type="backend" updated_at="2022-09-13 16:12:15" updated_by="5" updated_type="backend" published_at="2022-09-13 16:12:17" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>EXTENSIÓN - Comercialización</header>
<title>Cómo equilibrar los objetivos de ventas, margen e inventario</title>
<slug>como-equilibrar-los-objetivos-de-ventas-margen-e-inventario</slug>
<author />
<metatitle>Cómo equilibrar los objetivos de ventas, margen e inventario</metatitle>
<metadescription>Lunes 19 de septiembre a las 18.30 horas en Localización Martínez.</metadescription>
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<p>Lunes 19 de septiembre a las 18.30 horas en Localización Martínez.</p>
</summary>
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<pubDate>Tue, 13 Sep 2022 09:56:39 -0300</pubDate>
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<article id="1245" state="1" restricted="0" created_at="2022-06-15 09:47:36" created_by="5" created_type="backend" updated_at="2022-06-15 13:38:25" updated_by="5" updated_type="backend" published_at="2022-06-15 13:38:26" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>EXPERIENCIAS</header>
<title>“Fijar metas es una forma de alargar la vida”</title>
<slug>fijar-metas-es-una-forma-de-alargar-la-vida</slug>
<author />
<metatitle>“Fijar metas es una forma de alargar la vida”</metatitle>
<metadescription>Denise Lado, alumna de la Lic. en Comercialización y analista de producto en IOL invertironline, nos comentó su elección por la carrera, cómo nació su fascinación por el marketing y la reciente firma del convenio de cooperación con </metadescription>
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<p>
Denise Lado, alumna de la Lic. en Comercialización y analista de producto en 
<em>IOL invertironline</em>
, nos comentó su elección por la carrera, cómo nació su fascinación por el marketing y la reciente firma del convenio de cooperación con el Instituto Universitario EAN.
</p>
</summary>
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<credit>Denise Lado. PH: Santiago López Darlic. </credit>
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<pubDate>Wed, 15 Jun 2022 09:47:36 -0300</pubDate>
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<article id="1129" state="1" restricted="0" created_at="2021-11-09 15:31:42" created_by="5" created_type="backend" updated_at="2021-11-11 19:21:39" updated_by="5" updated_type="backend" published_at="2021-11-11 19:22:17" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Percepciones sobre liderazgo organizacional y de equipos en tiempos de pandemia</title>
<slug>percepciones-sobre-liderazgo-organizacional-y-de-equipos-en-tiempos-de-pandemia</slug>
<author />
<metatitle>Percepciones sobre liderazgo organizacional y de equipos en tiempos de pandemia</metatitle>
<metadescription> Jueves 11 de noviembre a las 19 horas por Meet.</metadescription>
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<enabled>1</enabled>
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<operator_id>5</operator_id>
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<pubDate>Tue, 09 Nov 2021 15:31:42 -0300</pubDate>
</article>
<article id="1088" state="1" restricted="0" created_at="2021-09-24 15:11:34" created_by="5" created_type="backend" updated_at="2021-09-24 16:49:13" updated_by="5" updated_type="backend" published_at="2021-09-24 16:49:17" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Fidelización e incentivos</title>
<slug>fidelizacion-e-incentivos</slug>
<author />
<metatitle>Fidelización e incentivos</metatitle>
<metadescription>Viernes 24 de septiembre a las 19.15 horas.</metadescription>
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<reader_id>0</reader_id>
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<p>Viernes 24 de septiembre a las 19.15 horas.</p>
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<enabled>1</enabled>
<image_id>0</image_id>
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<operator_id>5</operator_id>
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<enabled>1</enabled>
<image_id>0</image_id>
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<level_id>1</level_id>
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<last_login>2024-11-22 12:06:45</last_login>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
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<enabled>1</enabled>
<image_id>0</image_id>
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<pubDate>Fri, 24 Sep 2021 15:11:34 -0300</pubDate>
</article>
<article id="1075" state="1" restricted="0" created_at="2021-09-13 12:30:21" created_by="5" created_type="backend" updated_at="2021-09-13 16:53:40" updated_by="5" updated_type="backend" published_at="2021-09-13 16:53:44" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTERNACIONALIZACIÓN</header>
<title>Pablo Hueza participó en un webinar de la UNAE</title>
<slug>pablo-hueza-participo-en-un-webinar-de-la-unae</slug>
<author />
<metatitle>Pablo Hueza participó en un webinar de la UNAE</metatitle>
<metadescription>En el marco del encuentro, el profesional presentó "La administración en la economía del conocimiento".</metadescription>
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<p>En el marco del encuentro, el profesional presentó "La administración en la economía del conocimiento".</p>
</summary>
<node0 />
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<article id="1001" state="1" restricted="0" created_at="2021-06-04 16:25:59" created_by="5" created_type="backend" updated_at="2023-09-19 17:23:16" updated_by="5" updated_type="backend" published_at="2023-09-19 17:23:18" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTERNACIONALIZACIÓN</header>
<title>Laida Monarres de la UNAM participó en una clase de la Lic. en Comercialización</title>
<slug>laida-monarres-de-la-unam-participo-en-una-clase-de-la-lic-en-comercializacion</slug>
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<metatitle>Laida Monarres de la UNAM participó en una clase de la Lic. en Comercialización</metatitle>
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<header>INTERNACIONALIZACIÓN</header>
<title>Guillermo Soulés participó en una asignatura de la UNAM</title>
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<metatitle>Guillermo Soulés participó en una asignatura de la UNAM</metatitle>
<metadescription>El docente de EAN analizó el retail argentino.</metadescription>
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<header>ENTREVISTA</header>
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<pubDate>Fri, 14 May 2021 14:49:40 -0300</pubDate>
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<article id="916" state="1" restricted="0" created_at="2021-03-25 14:37:36" created_by="5" created_type="backend" updated_at="2023-09-19 16:13:28" updated_by="5" updated_type="backend" published_at="2023-09-19 16:13:29" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Modelo de Negocios Exponenciales</title>
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<author>Sec. de Extensión.</author>
<metatitle>Modelo de Negocios Exponenciales</metatitle>
<metadescription> Lunes 5 de abril a las 19.30 H por Meet.</metadescription>
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<article id="907" state="1" restricted="0" created_at="2021-03-15 13:57:32" created_by="5" created_type="backend" updated_at="2023-09-19 16:04:38" updated_by="5" updated_type="backend" published_at="2023-09-19 16:04:40" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTERNACIONALIZACIÓN</header>
<title>Innovación, modelos de negocios y el futuro profesional de la comercialización</title>
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<metadescription>El Mg. Pablo Hueza -director de la Lic. en Comercialización- participó de una asignatura de la Universidad Autónoma de Encarnación de Paraguay.</metadescription>
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<header>MEDIOS</header>
<title>El docente Enrique García en el programa "Volando por TV" del canal El Garage</title>
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<header>VISITAS</header>
<title>Docente de la UNAM participará en una clase de Comercialización</title>
<slug>docente-de-la-unam-participara-en-una-clase-de-comercializacion</slug>
<author>Sec. de Extensión.</author>
<metatitle>Docente de la UNAM participará en una clase de Comercialización</metatitle>
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<pubDate>Wed, 28 Oct 2020 14:00:35 -0300</pubDate>
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<header>NETWORKING</header>
<title>El proceso de convertir leads en clientes</title>
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<author>Sec. de Extensión.</author>
<metatitle>El proceso de convertir leads en clientes</metatitle>
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<pubDate>Thu, 22 Oct 2020 16:08:44 -0300</pubDate>
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<article id="784" state="1" restricted="0" created_at="2020-09-09 10:51:33" created_by="5" created_type="backend" updated_at="2023-09-19 15:41:47" updated_by="5" updated_type="backend" published_at="2023-09-19 15:41:49" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>COVID-19. Las 4 perspectivas de lo que fue, lo que es y el futuro de los negocios.</title>
<slug>covid-19-las-4-perspectivas-de-lo-que-fue-lo-que-es-y-el-futuro-de-los-negocios</slug>
<author>Sec. de Extensión.</author>
<metatitle>COVID-19. Las 4 perspectivas de lo que fue, lo que es y el futuro de los negocios.</metatitle>
<metadescription>Sábado 12 de septiembre a las 11 H por Meet.</metadescription>
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<article id="723" state="1" restricted="0" created_at="2020-07-15 10:38:39" created_by="5" created_type="backend" updated_at="2020-07-24 14:40:50" updated_by="5" updated_type="backend" published_at="2022-02-09 11:46:06" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Estrategia de emergencia 2020-2021</title>
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<article id="711" state="1" restricted="0" created_at="2020-07-02 10:25:35" created_by="5" created_type="backend" updated_at="2020-07-02 11:42:04" updated_by="5" updated_type="backend" published_at="2020-07-02 16:18:55" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Claves para optimizar el comercio minorista en tiempos de cuarentena</title>
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<article id="698" state="1" restricted="0" created_at="2020-06-19 11:56:10" created_by="5" created_type="backend" updated_at="2020-06-19 13:06:29" updated_by="5" updated_type="backend" published_at="2020-07-15 10:51:41" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>"En los últimos 40 años asimilamos más cambios que los originados por el coronavirus y muchos no se dieron cuenta"</title>
<slug>en-los-ultimos-40-anos-asimilamos-mas-cambios-que-los-originados-por-el-coronavirus-y-muchos-no-se-dieron-cuenta</slug>
<author />
<metatitle>"En los últimos 40 años asimilamos más cambios que los originados por el coronavirus y muchos no se dieron cuenta"</metatitle>
<metadescription>Marcelo Colosimo, Lic. en Sociología y docente de EAN, analizó el origen de los cambios sociales a partir de la pandemia. </metadescription>
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<reader_id>0</reader_id>
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<total>49</total>
<summary>
<p>Marcelo Colosimo, Lic. en Sociología y docente de EAN, analizó el origen de los cambios sociales a partir de la pandemia. </p>
</summary>
<node0 />
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<pubDate>Fri, 19 Jun 2020 11:56:10 -0300</pubDate>
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<article id="684" state="1" restricted="0" created_at="2020-06-03 10:35:23" created_by="5" created_type="backend" updated_at="2022-02-09 11:35:24" updated_by="5" updated_type="backend" published_at="2022-02-09 11:35:27" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Impacto del Covid-19 en los comportamientos sociales</title>
<slug>impacto-del-covid-19-en-los-comportamientos-sociales</slug>
<author />
<metatitle>Impacto del Covid-19 en los comportamientos sociales</metatitle>
<metadescription>Martes 9 de junio a las 17.30 H por Meet.</metadescription>
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<reader_id>0</reader_id>
<source_title />
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<summary>
<p>Martes 9 de junio a las 17.30 H por Meet.</p>
</summary>
<node0 />
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<credit />
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<enabled>1</enabled>
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<pubDate>Wed, 03 Jun 2020 10:35:23 -0300</pubDate>
</article>
<article id="663" state="1" restricted="0" created_at="2020-05-07 15:20:43" created_by="5" created_type="backend" updated_at="2023-04-04 14:34:34" updated_by="5" updated_type="backend" published_at="2023-04-04 14:34:37" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>"El Covid-19 más que crear, acelera"</title>
<slug>el-covid-19-mas-que-crear-acelera</slug>
<author />
<metatitle>"El Covid-19 más que crear, acelera"</metatitle>
<metadescription>Un mundo fluido. ¿Qué llega? ¿Qué se acelera?.</metadescription>
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<summary>
<p>Un mundo fluido. ¿Qué llega? ¿Qué se acelera?.</p>
</summary>
<node0 />
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<title>PABLO HUEZA.png</title>
<summary><p>Mg. Pablo Hueza</p></summary>
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<enabled>1</enabled>
<image_id>0</image_id>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
<level_name>administrator</level_name>
<last_login>2024-11-22 12:06:45</last_login>
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<pubDate>Thu, 07 May 2020 15:20:43 -0300</pubDate>
</article>
<article id="657" state="1" restricted="0" created_at="2020-04-30 12:43:16" created_by="5" created_type="backend" updated_at="2020-05-13 19:02:01" updated_by="5" updated_type="backend" published_at="2020-05-13 19:02:05" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Contexto Covid-19: Sobre modelos de negocios y la fragilidad de lo sólido</title>
<slug>contexto-covid-19-sobre-modelos-de-negocios-y-la-fragilidad-de-lo-solido</slug>
<author />
<metatitle>Contexto Covid-19: Sobre modelos de negocios y la fragilidad de lo sólido</metatitle>
<metadescription>El encuentro se realizará este miércoles 6 de mayo a las 18 H</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type />
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>El encuentro se realizará este miércoles 6 de mayo a las 18 H</p>
</summary>
<node0 />
<multimedias>
<images count="1">
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<credit />
<title>PABLO HUEZA.jpeg</title>
<summary />
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<enabled>1</enabled>
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<categories>
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<parent_id>2</parent_id>
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<tags />
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
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<level_name>administrator</level_name>
<last_login>2024-11-22 12:06:45</last_login>
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<updated_by>
<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
<level_name>administrator</level_name>
<last_login>2024-11-22 12:06:45</last_login>
<total>7</total>
</updated_by>
<published_by>
<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
<level_name>administrator</level_name>
<last_login>2024-11-22 12:06:45</last_login>
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<pubDate>Thu, 30 Apr 2020 12:43:16 -0300</pubDate>
</article>
<article id="649" state="1" restricted="0" created_at="2020-04-24 14:19:19" created_by="5" created_type="backend" updated_at="2020-04-24 15:15:25" updated_by="5" updated_type="backend" published_at="2020-04-28 15:04:12" published_by="4" deferred_publication="1970-01-01 00:00:00">
<header>EMPRENDEDORES</header>
<title>Graduado de EAN desarrolló una app para ahorrar tiempo en los comercios</title>
<slug>alumno-de-ean-desarrollo-una-app-para-ahorrar-tiempo-en-los-comercios</slug>
<author />
<metatitle>Graduado de EAN desarrolló una app para ahorrar tiempo en los comercios</metatitle>
<metadescription>Ignacio Raso -Lic. en Comercialización- junto a su equipo de ABstract Solutions idearon la plataforma LineApp que ya registró más de 2 mil descargas en las stores.</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type />
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>
Ignacio Raso -Lic. en Comercialización- junto a su equipo de
<a href="https://www.abstractsolutions.com.ar/" target="_blank" rel="noopener">
<strong>ABstract Solutions</strong>
</a>
idearon la plataforma
<strong>
<a href="https://play.google.com/store/apps/details?id=com.abstractsolutions.lineapp" target="_blank" rel="noopener">LineApp</a>
</strong>
que ya registró más de 2 mil descargas en las
<em>stores</em>
.
</p>
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<header>OPINIÓN</header>
<title>De empresa tradicional a 4.0</title>
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<header>GRADUADOS </header>
<title>La Lic. Mariana Elisabet Csida fue premiada por el banco Santander Río</title>
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<header>EMPRENDEDORES</header>
<title>"Creo en los procesos más que en los números de las planillas"</title>
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<metadescription>Entrevista al Lic. Leo Aragües, creador de Kauno Kayaks.</metadescription>
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<header>TESTIMONIOS</header>
<title>Patricio Giordano: un graduado con el sello de EAN</title>
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<metadescription>Es Lic. en Comercialización en EAN y docente adscripto de la casa</metadescription>
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<article id="361" state="1" restricted="0" created_at="2019-05-27 13:27:40" created_by="5" created_type="backend" updated_at="2019-05-27 15:10:40" updated_by="5" updated_type="backend" published_at="2022-02-09 12:03:12" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>EXPERIENCIAS</header>
<title>La empresa Coppel presentó su política comercial en EAN</title>
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<pubDate>Mon, 27 May 2019 13:27:40 -0300</pubDate>
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<header>EMPRENDEDORES</header>
<title>“Antigourmet es un camino que nos va a llevar toda la vida porque no tiene techo ni límites”</title>
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<pubDate>Thu, 25 Apr 2019 12:27:39 -0300</pubDate>
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<article id="329" state="1" restricted="0" created_at="2019-04-15 10:32:26" created_by="5" created_type="backend" updated_at="2019-04-15 14:34:57" updated_by="5" updated_type="backend" published_at="2022-02-09 12:07:14" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>TESTIMONIOS</header>
<title>"Aún tenemos una gran cantidad de empresas que las 'googleas' y no aparecen en Internet"</title>
<slug>aun-tenemos-una-gran-cantidad-de-empresas-que-las-googleas-y-no-aparecen-en-internet</slug>
<author />
<metatitle>"Aún tenemos una gran cantidad de empresas que las 'googleas' y no aparecen en Internet"</metatitle>
<metadescription>Entrevista a Matías Cipollino, emprendedor, graduado y profesor de EAN. </metadescription>
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<p>Entrevista a Matías Cipollino, emprendedor, graduado y profesor de EAN. </p>
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<credit>Matías Cipollino</credit>
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<name>Martin</name>
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<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
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<pubDate>Mon, 15 Apr 2019 10:32:26 -0300</pubDate>
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<article id="317" state="1" restricted="0" created_at="2019-04-01 15:49:28" created_by="5" created_type="backend" updated_at="2019-04-04 12:44:40" updated_by="5" updated_type="backend" published_at="2022-02-09 12:07:36" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>TESTIMONIOS</header>
<title>"Las empresas buscan sostenerse antes que expandirse"</title>
<slug>las-empresas-buscan-sostenerse-mas-que-expandirse</slug>
<author />
<metatitle>"Las empresas buscan sostenerse antes que expandirse"</metatitle>
<metadescription>Entrevista a Guillermo Stancanelli, docente de marketing digital de la Lic. en Comercialización.</metadescription>
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<reader_id>0</reader_id>
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<valoration>0</valoration>
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<relation_order>0</relation_order>
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<p>Entrevista a Guillermo Stancanelli, docente de marketing digital de la Lic. en Comercialización.</p>
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<credit>Lic. Guillermo Stancanelli</credit>
<title>GUILLERMO STANCANELLI.JPG</title>
<summary />
<categories>
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<username>martin</username>
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<lastname>Valle</lastname>
<enabled>1</enabled>
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<bucket>/content/bucket/2/</bucket>
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<username>martin</username>
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<operator_id>5</operator_id>
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<username>martin</username>
<name>Martin</name>
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<enabled>1</enabled>
<image_id>0</image_id>
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<level_id>1</level_id>
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<operator_id>5</operator_id>
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<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
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<pubDate>Mon, 01 Apr 2019 15:49:28 -0300</pubDate>
</article>
<article id="315" state="1" restricted="0" created_at="2019-03-26 14:50:08" created_by="5" created_type="backend" updated_at="2019-03-27 13:31:53" updated_by="5" updated_type="backend" published_at="2022-02-09 12:07:43" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>TESTIMONIOS</header>
<title>"La clave del desarrollo profesional es el aprendizaje continuo"</title>
<slug>la-clave-del-desarrollo-profesional-es-el-aprendizaje-continuo</slug>
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<metatitle>"La clave del desarrollo profesional es el aprendizaje continuo"</metatitle>
<metadescription>Entrevista a Guillermo Soulés, docente de la Lic. en Comercialización.&#13; </metadescription>
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<valoration>0</valoration>
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<credit>Guillermo Soulés.</credit>
<title>GUILLERMO SOULÉS.jpg</title>
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<email>martin.valle@ean.edu.ar</email>
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<lastname>Valle</lastname>
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<updated_by>
<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
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<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
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<pubDate>Tue, 26 Mar 2019 14:50:08 -0300</pubDate>
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<article id="314" state="1" restricted="0" created_at="2019-03-25 15:30:02" created_by="5" created_type="backend" updated_at="2019-03-25 16:43:55" updated_by="5" updated_type="backend" published_at="2022-02-09 12:07:46" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>TESTIMONIOS</header>
<title>"Queremos que los alumnos identifiquen las oportunidades de desarrollo personal que propone un emprendimiento"</title>
<slug>queremos-que-los-alumnos-identifiquen-las-oportunidades-de-desarrollo-personal-que-propone-un-emprendimiento</slug>
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<metatitle>"Queremos que los alumnos identifiquen las oportunidades de desarrollo personal que propone un emprendimiento"</metatitle>
<metadescription>Entrevista a Marcelo Dutra, docente de la asignatura "Planificación de Negocios" de la Lic. en Comercialización.</metadescription>
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<reader_id>0</reader_id>
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<total>49</total>
<summary>
<p>Entrevista a Marcelo Dutra, docente de la asignatura "Planificación de Negocios" de la Lic. en Comercialización.</p>
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<node0 />
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<credit>Lic. Marcelo Dutra</credit>
<title>MARCELO DUTRA.jpg</title>
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<header>EXPERIENCIAS</header>
<title>"Los usuarios evolucionaron y hoy están más informados que las marcas"</title>
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<author>Martín Valle</author>
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<pubDate>Thu, 06 Dec 2018 10:49:30 -0300</pubDate>
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<article id="126" state="1" restricted="0" created_at="2018-09-13 12:27:40" created_by="5" created_type="backend" updated_at="2023-03-21 15:18:30" updated_by="5" updated_type="backend" published_at="2023-03-21 15:18:32" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>EXPERIENCIAS</header>
<title>"Cualquier empresa que no piense en el marketing online tiene los días contados"</title>
<slug>cualquier-empresa-que-no-piense-en-el-marketing-online-tiene-los-dias-contados</slug>
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<metatitle>"Cualquier empresa que no piense en el marketing online tiene los días contados"</metatitle>
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<pubDate>Thu, 13 Sep 2018 12:27:40 -0300</pubDate>
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<article id="80" state="1" restricted="0" created_at="2018-08-15 11:05:31" created_by="5" created_type="backend" updated_at="2018-09-05 11:38:32" updated_by="4" updated_type="backend" published_at="2022-02-09 12:15:54" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>ENTREVISTAS</header>
<title>Gabriela Ducasse: Graduada y docente adscripta </title>
<slug>gabriela-ducasse-graduada-y-docente-adscripta-</slug>
<author />
<metatitle>Gabriela Ducasse: Graduada y docente adscripta </metatitle>
<metadescription>Embajadores EAN</metadescription>
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<p>Embajadores EAN</p>
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<image_id>0</image_id>
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<pubDate>Wed, 15 Aug 2018 11:05:31 -0300</pubDate>
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<article id="74" state="1" restricted="0" created_at="2018-08-10 15:50:20" created_by="2" created_type="backend" updated_at="2023-03-21 16:00:46" updated_by="5" updated_type="backend" published_at="2023-03-21 16:00:47" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>ENTREVISTAS</header>
<title>La universidad como puente: Los jóvenes profesionales de EAN y su compromiso con la Responsabilidad Social</title>
<slug>la-universidad-como-puente-los-jovenes-profesionales-de-ean-y-su-compromiso-con-la-responsabilidad-social</slug>
<author />
<metatitle>La universidad como puente: Los jóvenes profesionales de EAN y su compromiso con la Responsabilidad Social</metatitle>
<metadescription>El testimonio de Facundo Messina</metadescription>
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<p>El testimonio de Facundo Messina</p>
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<summary />
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<pubDate>Fri, 10 Aug 2018 15:50:20 -0300</pubDate>
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<article id="69" state="1" restricted="0" created_at="2018-08-10 15:13:36" created_by="2" created_type="backend" updated_at="2023-03-21 15:14:26" updated_by="5" updated_type="backend" published_at="2023-03-21 15:14:27" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>ACCIÓN COMUNITARIA</header>
<title>RSU: "Mujeres en marcha", un proyecto a paso firme</title>
<slug>rsu-mujeres-en-marcha-un-proyecto-a-paso-firme</slug>
<author />
<metatitle>RSU: "Mujeres en marcha", un proyecto a paso firme</metatitle>
<metadescription>La iniciativa tiene por objetivo promover el empoderamiento de un grupo de mujeres insertas en contextos socioeconómicos vulnerables</metadescription>
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<p>La iniciativa tiene por objetivo promover el empoderamiento de un grupo de mujeres insertas en contextos socioeconómicos vulnerables</p>
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<pubDate>Fri, 10 Aug 2018 15:13:36 -0300</pubDate>
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<article id="65" state="1" restricted="0" created_at="2018-08-10 14:50:10" created_by="2" created_type="backend" updated_at="2024-04-18 19:41:29" updated_by="1" updated_type="backend" published_at="2024-04-18 19:41:33" published_by="1" deferred_publication="1970-01-01 00:00:00">
<header>EXPERIENCIAS</header>
<title>Alumnos de la Lic. en Comercialización se capacitaron desde el "error"</title>
<slug>alumnos-de-la-lic-en-comercializacion-se-capacitaron-desde-el-error</slug>
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<metatitle>Alumnos de la Lic. en Comercialización se capacitaron desde el "error"</metatitle>
<metadescription>Seminario dictado por Alejandra Marcote, Contadora y Coach especializada en procesos de aprendizaje a partir del error y el fracaso.</metadescription>
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