Inscripción Online

Sobre la Licenciatura

La carrera estudiá el proceso de globalización y su impacto en los estilos y métodos de plantear estrategias y desarrollos de marketing; y cómo esto generó el desarrollo de políticas y herramientas de comercialización en una amplia gama de estructuras y entes sociales. 

Nuestros diferenciales

- Formamos parte de Red Summa, integrada por universidades de distintos países de América y España.

- Foco fuertemente herramental para lograr visión estratégica de la venta.

- Sólida formación cuantitativa y de investigación del consumidor.

- Desarrollo gerencial y de liderazgo.

Título Final: Licenciado/a en Comercialización (4 años).

Título Intermedio: Analista Universitario/a en Comercialización (3 años).

Modalidad: Presencial.

Resolución Ministerial Nº 854/18.

Perfil del Graduado

El graduado podrá:

- Diseñar, desarrollar e implementar planes de comercialización, investigación de mercado, seguimiento de campaña y acciones comunicacionales orientadas al lanzamiento y mejora de productos para organizaciones del ámbito público, privado y del tercer sector en su distinto tipo, actividad y envergadura.

Requisitos de Admisión

- Asistencia a charla de incumbencias profesionales con el director de la carrera.

- Curso para Ingresantes de realización obligatoria, pero no excluyente.

- Semana de Ambientación con asistencia obligatoria (inserción a la vida universitaria).

- Documentación prevista en el reglamento interno. 

Experiencia EAN: Melina

Compartimos el testimonio de Melina Ciurcilo, alumna de la Lic. en Comercialización.

Modalidad de Cursada

En IUEAN nuestro plan de estudio se encuentra dividido con Asignaturas Presenciales y Asignaturas del Sistema Institucional de Educación a Distancia (SIED).

Las Asignaturas SIED facilitan compatibilizar la vida laboral y personal con el desarrollo académico, donde realizas una cursada online con encuentros semanales sincrónicos con el docente en una plataforma amigable, ordenada y dinámica. Por otro lado, los exámenes parciales y finales se realizan en modalidad presencial en nuestra institución.

51%

Carga horaria
asignaturas presenciales

49%

Carga horaria
asignaturas SIED

Director de Carrera

Mg. Pablo Hueza

Lic. en Administración (UM). MBA en Marketing Digital (IEP). Docente universitario. Investigador en temáticas asociadas a la economía de la innovación. Consultor y capacitador en las áreas de estrategia, marketing e innovación. Colaboró en empresas como Adox, El Pulqui, Ilolay y Legacy, entre otras. Dictó charlas y conferencias en diversas regiones e instituciones del país y en el exterior. 

Formación Integral

Investigación

Posibilidad de formarse a través de la participación en proyectos y el trabajo colaborativo con profesionales de distintas disciplinas. Los alumnos interesados podrán elaborar artículos académicos para difundir en congresos.

Ver más información

Acción Comunitaria

Los proyectos se articulan desde las carreras a fin de promover en los futuros licenciados el desarrollo de ciertas capacidades y habilidades blandas que les brindan un diferencial al momento de insertarse laboralmente como profesionales.

Ver más información

Internacionalización

Los alummos podrán cursar asignaturas en modalidad online a través de los convenios con las universidades del extranjero (Brasil, Chile, Colombia, España, Francia, México, Panamá, Paraguay, Perú y Uruguay).

Ver más información

Bienestar

Los alumnos y graduados cuentan con un servicio de desarrollo profesional que les permite profesionalizarse en el área de sus conocimientos. También, disponen de un programa de beneficios con descuentos en diferentes rubros.

Solicitá más información

Contacto

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La carrera estudiá el proceso de globalización y su impacto en los estilos y métodos de plantear estrategias y desarrollos de marketing; y cómo esto generó el desarrollo de políticas y herramientas de comercialización en una amplia gama de estructuras y entes sociales. 
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Nuestros diferenciales
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- Foco fuertemente herramental para lograr visión estratégica de la venta.
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Analista Universitario/a en Comercialización (3 años).
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<br/>
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Resolución Ministerial Nº 854/18.
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<pubDate>Thu, 31 Aug 2023 11:32:25 -0300</pubDate>
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<article id="1464" state="1" restricted="0" created_at="2023-08-16 11:21:17" created_by="5" created_type="backend" updated_at="2023-08-22 17:39:42" updated_by="5" updated_type="backend" published_at="2023-08-22 17:39:44" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>COMERCIALIZACIÓN</header>
<title>Gestión de negocios online</title>
<slug>gestion-de-negocios-online</slug>
<author>Lic. Alejandra Bazán -docente- y el Mg. Pablo Hueza, director de la Lic. en Comercialización.</author>
<metatitle>Gestión de negocios online</metatitle>
<metadescription />
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<source_type>article</source_type>
<valoration>0</valoration>
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<total>45</total>
<summary />
<node0 />
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<title>Encuentro Virtual de la Asociación GEMA.jpg</title>
<summary>Encuentro virtual de la Asociación GEMA con los profesionales de EAN.</summary>
<credit />
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<pubDate>Wed, 16 Aug 2023 11:21:17 -0300</pubDate>
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<article id="1421" state="1" restricted="0" created_at="2023-05-30 16:15:58" created_by="5" created_type="backend" updated_at="2023-06-07 17:47:38" updated_by="5" updated_type="backend" published_at="2023-06-07 17:47:40" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>COMERCIALIZACIÓN - SEC DE EXTENSIÓN/RELACIONES INSTITUCIONALES </header>
<title>Gestionando mi cerebro en el proceso de emprender</title>
<slug>gestionando-mi-cerebro-en-el-proceso-de-emprender</slug>
<author>Martín Valle, coordinador de Comunicación.</author>
<metatitle>Gestionando mi cerebro en el proceso de emprender</metatitle>
<metadescription>Miércoles 14 de junio a las 18.30 horas en Avenida Santa Fe 2162 (Martínez).</metadescription>
<externallink />
<reader_id>0</reader_id>
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<summary>
<p>Miércoles 14 de junio a las 18.30 horas en Avenida Santa Fe 2162 (Martínez).</p>
</summary>
<node0 />
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<title>Nancy Castañeda y Viviana Holder.png</title>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
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<enabled>1</enabled>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<last_login>2023-08-07 10:29:13</last_login>
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<pubDate>Tue, 30 May 2023 16:15:58 -0300</pubDate>
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<article id="1414" state="1" restricted="0" created_at="2023-05-23 17:27:09" created_by="5" created_type="backend" updated_at="2023-05-23 17:34:47" updated_by="5" updated_type="backend" published_at="2023-05-23 17:34:49" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>SERVICIO DE EMPLEO</header>
<title>Joaquín Salcedo se incorpora como pasante en Farmagram</title>
<slug>joaquin-salcedo-se-incorpora-como-pasante-en-farmagram</slug>
<author>Martín Valle, coordinador de Comunicación.</author>
<metatitle>Joaquín Salcedo se incorpora como pasante en Farmagram</metatitle>
<metadescription>El alumno de la Lic. en Comercialización realizará control de pedidos y solicitud de presupuestos, entre sus funciones.</metadescription>
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<reader_id>0</reader_id>
<source_title />
<source_type>article</source_type>
<valoration>0</valoration>
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<summary>
<p>El alumno de la Lic. en Comercialización realizará control de pedidos y solicitud de presupuestos, entre sus funciones.</p>
</summary>
<node0 />
<multimedias>
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<title>Joaquín Salcedo.png</title>
<summary><p>Joaquín Salcedo en Farmagram.</p></summary>
<credit />
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<email>martin.valle@ean.edu.ar</email>
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<pubDate>Tue, 23 May 2023 17:27:09 -0300</pubDate>
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<article id="1384" state="1" restricted="0" created_at="2023-04-04 12:28:31" created_by="5" created_type="backend" updated_at="2023-04-12 22:49:17" updated_by="5" updated_type="backend" published_at="2023-04-12 22:49:20" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INVESTIGACIÓN</header>
<title>El desfasaje educativo en Argentina</title>
<slug>el-desfasaje-educativo-en-argentina</slug>
<author>Martín Valle, coordinador de Comunicación.</author>
<metatitle>El desfasaje educativo en Argentina</metatitle>
<metadescription>Analizamos el artículo elaborado por el director, profesor e investigador Mg. Pablo Hueza y publicado en el Palermo Business Review de la Universidad de Palermo.</metadescription>
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<total>45</total>
<summary>
<p>Analizamos el artículo elaborado por el director, profesor e investigador Mg. Pablo Hueza y publicado en el Palermo Business Review de la Universidad de Palermo.</p>
</summary>
<node0 />
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<title>PABLO HUEZA.png</title>
<summary><p>Mg. Pablo Hueza</p></summary>
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<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
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<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
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<pubDate>Tue, 04 Apr 2023 12:28:31 -0300</pubDate>
</article>
<article id="1339" state="1" restricted="0" created_at="2022-11-02 11:27:45" created_by="5" created_type="backend" updated_at="2022-11-14 16:12:09" updated_by="5" updated_type="backend" published_at="2022-11-14 16:12:11" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Presentación del caso: Sigschool</title>
<slug>presentacion-del-caso-sigschool</slug>
<author />
<metatitle>Presentación del caso: Sigschool</metatitle>
<metadescription>El marketing en redes sociales como clave de éxito de un emprendedor.</metadescription>
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<reader_id>0</reader_id>
<source_title />
<source_type />
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>45</total>
<summary>
<p>El marketing en redes sociales como clave de éxito de un emprendedor.</p>
</summary>
<node0 />
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<image width="1114" height="1112" image_id="2891" type_id="1" type="png" weight="1016248" parent="0" state="0" created_at="2022-11-02 11:31:24" created_by="5" created_type="backend" updated_at="2022-11-02 11:31:31" updated_by="5" updated_type="backend">
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<name>Martin</name>
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<enabled>1</enabled>
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<topics />
<tags>
<tag tag_id="1624">
<rel_id>5718</rel_id>
<item_id>1339</item_id>
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<pubDate>Wed, 02 Nov 2022 11:27:45 -0300</pubDate>
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<article id="1309" state="1" restricted="0" created_at="2022-10-03 12:04:30" created_by="5" created_type="backend" updated_at="2022-10-05 10:48:11" updated_by="5" updated_type="backend" published_at="2022-10-05 10:48:13" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>El director comercial de Coppel compartió nociones de ventas con los alumnos de IUEAN</title>
<slug>el-director-comercial-de-coppel-compartio-nociones-de-ventas-con-los-alumnos-de-iuean</slug>
<author />
<metatitle>El director comercial de Coppel compartió nociones de ventas con los alumnos de IUEAN</metatitle>
<metadescription>El encuentro estuvo organizado por la Lic. en Comercialización y la Secretaría de Extensión Universitaria.</metadescription>
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<summary>
<p>El encuentro estuvo organizado por la Lic. en Comercialización y la Secretaría de Extensión Universitaria.</p>
</summary>
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<credit>Pablo Perez Ramirez -Director Comercial de Coppel- junto a los/as alumnos/as de la Loc. Martínez.</credit>
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<pubDate>Mon, 03 Oct 2022 12:04:30 -0300</pubDate>
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<article id="1295" state="1" restricted="0" created_at="2022-09-13 09:56:39" created_by="5" created_type="backend" updated_at="2022-09-13 16:12:15" updated_by="5" updated_type="backend" published_at="2022-09-13 16:12:17" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>EXTENSIÓN - Comercialización</header>
<title>Cómo equilibrar los objetivos de ventas, margen e inventario</title>
<slug>como-equilibrar-los-objetivos-de-ventas-margen-e-inventario</slug>
<author />
<metatitle>Cómo equilibrar los objetivos de ventas, margen e inventario</metatitle>
<metadescription>Lunes 19 de septiembre a las 18.30 horas en Localización Martínez.</metadescription>
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<p>Lunes 19 de septiembre a las 18.30 horas en Localización Martínez.</p>
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<node0 />
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<pubDate>Tue, 13 Sep 2022 09:56:39 -0300</pubDate>
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<article id="1245" state="1" restricted="0" created_at="2022-06-15 09:47:36" created_by="5" created_type="backend" updated_at="2022-06-15 13:38:25" updated_by="5" updated_type="backend" published_at="2022-06-15 13:38:26" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>EXPERIENCIAS</header>
<title>“Fijar metas es una forma de alargar la vida”</title>
<slug>fijar-metas-es-una-forma-de-alargar-la-vida</slug>
<author />
<metatitle>“Fijar metas es una forma de alargar la vida”</metatitle>
<metadescription>Denise Lado, alumna de la Lic. en Comercialización y analista de producto en IOL invertironline, nos comentó su elección por la carrera, cómo nació su fascinación por el marketing y la reciente firma del convenio de cooperación con </metadescription>
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<p>
Denise Lado, alumna de la Lic. en Comercialización y analista de producto en 
<em>IOL invertironline</em>
, nos comentó su elección por la carrera, cómo nació su fascinación por el marketing y la reciente firma del convenio de cooperación con el Instituto Universitario EAN.
</p>
</summary>
<node0 />
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<enabled>1</enabled>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
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<enabled>1</enabled>
<image_id>0</image_id>
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<pubDate>Wed, 15 Jun 2022 09:47:36 -0300</pubDate>
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<article id="1129" state="1" restricted="0" created_at="2021-11-09 15:31:42" created_by="5" created_type="backend" updated_at="2021-11-11 19:21:39" updated_by="5" updated_type="backend" published_at="2021-11-11 19:22:17" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Percepciones sobre liderazgo organizacional y de equipos en tiempos de pandemia</title>
<slug>percepciones-sobre-liderazgo-organizacional-y-de-equipos-en-tiempos-de-pandemia</slug>
<author />
<metatitle>Percepciones sobre liderazgo organizacional y de equipos en tiempos de pandemia</metatitle>
<metadescription> Jueves 11 de noviembre a las 19 horas por Meet.</metadescription>
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<summary>
<p> Jueves 11 de noviembre a las 19 horas por Meet.</p>
</summary>
<node0 />
<multimedias>
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<operator_id>5</operator_id>
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<enabled>1</enabled>
<image_id>0</image_id>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
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<pubDate>Tue, 09 Nov 2021 15:31:42 -0300</pubDate>
</article>
<article id="1088" state="1" restricted="0" created_at="2021-09-24 15:11:34" created_by="5" created_type="backend" updated_at="2021-09-24 16:49:13" updated_by="5" updated_type="backend" published_at="2021-09-24 16:49:17" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Fidelización e incentivos</title>
<slug>fidelizacion-e-incentivos</slug>
<author />
<metatitle>Fidelización e incentivos</metatitle>
<metadescription>Viernes 24 de septiembre a las 19.15 horas.</metadescription>
<externallink />
<reader_id>0</reader_id>
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<valoration>0</valoration>
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<summary>
<p>Viernes 24 de septiembre a las 19.15 horas.</p>
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<credit />
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<summary />
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<header>INTERNACIONALIZACIÓN</header>
<title>Pablo Hueza participó en un webinar de la UNAE</title>
<slug>pablo-hueza-participo-en-un-webinar-de-la-unae</slug>
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<metatitle>Pablo Hueza participó en un webinar de la UNAE</metatitle>
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<pubDate>Mon, 13 Sep 2021 12:30:21 -0300</pubDate>
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<article id="1001" state="1" restricted="0" created_at="2021-06-04 16:25:59" created_by="5" created_type="backend" updated_at="2023-09-19 17:23:16" updated_by="5" updated_type="backend" published_at="2023-09-19 17:23:18" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTERNACIONALIZACIÓN</header>
<title>Laida Monarres de la UNAM participó en una clase de la Lic. en Comercialización</title>
<slug>laida-monarres-de-la-unam-participo-en-una-clase-de-la-lic-en-comercializacion</slug>
<author>Área de Internacionalización.</author>
<metatitle>Laida Monarres de la UNAM participó en una clase de la Lic. en Comercialización</metatitle>
<metadescription>La profesora analizó el retail en México antes y durante el Covid-19.</metadescription>
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<article id="995" state="1" restricted="0" created_at="2021-06-01 10:01:29" created_by="5" created_type="backend" updated_at="2023-09-19 17:25:20" updated_by="5" updated_type="backend" published_at="2023-09-19 17:25:22" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTERNACIONALIZACIÓN</header>
<title>Guillermo Soulés participó en una asignatura de la UNAM</title>
<slug>guillermo-soules-participo-en-una-asignatura-de-la-unam</slug>
<author>Área de Internacionalización.</author>
<metatitle>Guillermo Soulés participó en una asignatura de la UNAM</metatitle>
<metadescription>El docente de EAN analizó el retail argentino.</metadescription>
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<pubDate>Tue, 01 Jun 2021 10:01:29 -0300</pubDate>
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<article id="972" state="1" restricted="0" created_at="2021-05-14 14:49:40" created_by="5" created_type="backend" updated_at="2023-09-19 17:15:18" updated_by="5" updated_type="backend" published_at="2023-09-19 17:15:20" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>ENTREVISTA</header>
<title>Mariana Csida: líder comercial y docente adscripta de EAN</title>
<slug>mariana-csida-lider-comercial-y-docente-adscripta-de-ean</slug>
<author>Sec. de Extensión.</author>
<metatitle>Mariana Csida: líder comercial y docente adscripta de EAN</metatitle>
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<pubDate>Fri, 14 May 2021 14:49:40 -0300</pubDate>
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<article id="916" state="1" restricted="0" created_at="2021-03-25 14:37:36" created_by="5" created_type="backend" updated_at="2023-09-19 16:13:28" updated_by="5" updated_type="backend" published_at="2023-09-19 16:13:29" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Modelo de Negocios Exponenciales</title>
<slug>modelo-de-negocios-exponenciales</slug>
<author>Sec. de Extensión.</author>
<metatitle>Modelo de Negocios Exponenciales</metatitle>
<metadescription> Lunes 5 de abril a las 19.30 H por Meet.</metadescription>
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<pubDate>Thu, 25 Mar 2021 14:37:36 -0300</pubDate>
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<article id="907" state="1" restricted="0" created_at="2021-03-15 13:57:32" created_by="5" created_type="backend" updated_at="2023-09-19 16:04:38" updated_by="5" updated_type="backend" published_at="2023-09-19 16:04:40" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTERNACIONALIZACIÓN</header>
<title>Innovación, modelos de negocios y el futuro profesional de la comercialización</title>
<slug>innovacion-modelos-de-negocios-y-el-futuro-profesional-de-la-comercializacion</slug>
<author>Área de Internacionalización.</author>
<metatitle>Innovación, modelos de negocios y el futuro profesional de la comercialización</metatitle>
<metadescription>El Mg. Pablo Hueza -director de la Lic. en Comercialización- participó de una asignatura de la Universidad Autónoma de Encarnación de Paraguay.</metadescription>
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<pubDate>Mon, 15 Mar 2021 13:57:32 -0300</pubDate>
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<article id="903" state="1" restricted="0" created_at="2021-03-09 16:12:13" created_by="5" created_type="backend" updated_at="2021-03-11 08:35:44" updated_by="5" updated_type="backend" published_at="2021-03-11 08:35:50" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>MEDIOS</header>
<title>El docente Enrique García en el programa "Volando por TV" del canal El Garage</title>
<slug>el-docente-enrique-garcia-en-el-programa-volando-por-tv-del-canal-el-garage</slug>
<author />
<metatitle>El docente Enrique García en el programa "Volando por TV" del canal El Garage</metatitle>
<metadescription>Durante su participación, explicó la temática de los factores humanos​ en la industria aerocomercial.</metadescription>
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<pubDate>Tue, 09 Mar 2021 16:12:13 -0300</pubDate>
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<header>VISITAS</header>
<title>Docente de la UNAM participará en una clase de Comercialización</title>
<slug>docente-de-la-unam-participara-en-una-clase-de-comercializacion</slug>
<author>Sec. de Extensión.</author>
<metatitle>Docente de la UNAM participará en una clase de Comercialización</metatitle>
<metadescription />
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<pubDate>Wed, 28 Oct 2020 14:00:35 -0300</pubDate>
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<article id="836" state="1" restricted="0" created_at="2020-10-22 16:08:44" created_by="5" created_type="backend" updated_at="2023-09-19 15:20:47" updated_by="5" updated_type="backend" published_at="2023-09-19 15:20:50" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>El proceso de convertir leads en clientes</title>
<slug>el-proceso-de-convertir-leads-en-clientes</slug>
<author>Sec. de Extensión.</author>
<metatitle>El proceso de convertir leads en clientes</metatitle>
<metadescription>Viernes 30 de octubre a las 18 H por Zoom.</metadescription>
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<p>Viernes 30 de octubre a las 18 H por Zoom.</p>
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<node0 />
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<pubDate>Thu, 22 Oct 2020 16:08:44 -0300</pubDate>
</article>
<article id="784" state="1" restricted="0" created_at="2020-09-09 10:51:33" created_by="5" created_type="backend" updated_at="2023-09-19 15:41:47" updated_by="5" updated_type="backend" published_at="2023-09-19 15:41:49" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>COVID-19. Las 4 perspectivas de lo que fue, lo que es y el futuro de los negocios.</title>
<slug>covid-19-las-4-perspectivas-de-lo-que-fue-lo-que-es-y-el-futuro-de-los-negocios</slug>
<author>Sec. de Extensión.</author>
<metatitle>COVID-19. Las 4 perspectivas de lo que fue, lo que es y el futuro de los negocios.</metatitle>
<metadescription>Sábado 12 de septiembre a las 11 H por Meet.</metadescription>
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<p>Sábado 12 de septiembre a las 11 H por Meet.</p>
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<pubDate>Wed, 09 Sep 2020 10:51:33 -0300</pubDate>
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<article id="723" state="1" restricted="0" created_at="2020-07-15 10:38:39" created_by="5" created_type="backend" updated_at="2020-07-24 14:40:50" updated_by="5" updated_type="backend" published_at="2022-02-09 11:46:06" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Estrategia de emergencia 2020-2021</title>
<slug>estrategia-de-emergencia-2020-2021</slug>
<author />
<metatitle>Estrategia de emergencia 2020-2021</metatitle>
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</summary>
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