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¡Estudiá Marketing en UEAN a distancia!

Licenciatura en Comercialización.

SOLICITÁ MÁS INFORMACIÓN

Sobre la Licenciatura Perfil del Egresado Modalidad de Cursada Plan de Estudios Director de Carrera Formación Integral

Sobre la Licenciatura

La carrera estudia el proceso de globalización y su impacto en los estilos y métodos de plantear estrategias y desarrollos de marketing; y cómo esto generó el desarrollo de políticas y herramientas de comercialización en una amplia gama de estructuras y entes sociales. 

Nuestros diferenciales

- Formamos parte de Red Summa, integrada por universidades de distintos países de América y España.

- Foco fuertemente herramental para lograr visión estratégica de la venta.

- Sólida formación cuantitativa y de investigación del consumidor.

- Desarrollo gerencial y de liderazgo.

Título Final: Licenciado/a en Comercialización (4 años).

Título Intermedio: Analista Universitario/a en Comercialización (3 años).

Modalidad: A Distancia.

Resolución 2021-3120-APN-ME.

Perfil del Graduado

El graduado podrá:

- Diseñar, desarrollar e implementar planes de comercialización, investigación de mercado, seguimiento de campaña y acciones comunicacionales orientadas al lanzamiento y mejora de productos para organizaciones del ámbito público, privado y del tercer sector en su distinto tipo, actividad y envergadura.

Requisitos de Admisión

- Documentación prevista en el reglamento interno. 
- Curso para Ingresantes de realización obligatoria, pero no excluyente.
- Semana de Ambientación que incluye lacharla de incumbencias profesionales con la dirección de carrera.

Modalidad de Cursada

Los planes de estudio en UEAN pueden ser cursados bajo la modalidad pedagógica y didáctica de educación a distancia. Esta nueva modalidad de cursado, permite aprender a través de recursos mediados por las tecnologías. De este modo desde cualquier lugar el alumno puede acceder a los programas, contenidos y actividades que conforman el dictado de cada asignatura acompañado por un Tutor que dinamiza los recursos y participa a través del foro y dos encuentros virtuales sincrónicos. Esta modalidad permite organizar y optimizar el tiempo, a la vez que, el estudiante desarrolla habilidades en el aprendizaje autónomo y participativo formándose para analizar, argumentar, debatir y tomar decisiones, utilizando casos y simulaciones entre otros recursos.

Dirección de carreras

Mg. Cecilia Pedró

Lic. y Prof. de Letras (UBA). Mg. en Políticas Educativas (UTDT). Posgrado en RRHH (IAE). Socia en Audentis Consultores. Anteriormente, ocupó distintas posiciones gerenciales en Citibank. Docente universitaria. Directora del proyecto de acción comunitaria "Programa de Voluntarios en la Fundación Cultura del Trabajo" (UEAN).

Formación Integral

Investigación

Posibilidad de formarse a través de la participación en proyectos y el trabajo colaborativo con profesionales de distintas disciplinas. Los alumnos interesados podrán elaborar artículos académicos para difundir en congresos.

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Acción Comunitaria

Los proyectos se articulan desde las carreras a fin de promover en los futuros licenciados el desarrollo de ciertas capacidades y habilidades blandas que les brindan un diferencial al momento de insertarse laboralmente como profesionales.

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Internacionalización

Los alummos podrán cursar asignaturas en modalidad online a través de los convenios con las universidades del extranjero (Brasil, Chile, Colombia, España, Francia, México, Panamá, Paraguay, Perú y Uruguay).

Ver más información

Bienestar

Los alumnos y graduados cuentan con un servicio de desarrollo profesional que les permite profesionalizarse en el área de sus conocimientos. También, disponen de un programa de beneficios con descuentos en diferentes rubros.

Noticias

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Contacto

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<header>GRADUADOS</header>
<title>Caso Divina María: Desarrollo de marca emprendedora en indumentaria</title>
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<author>Lic. en Comercialización.</author>
<metatitle>Caso Divina María: Desarrollo de marca emprendedora en indumentaria</metatitle>
<metadescription>Emprendedores UEAN</metadescription>
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<p>Lunes 27 de mayo a las 19 horas en Av. Santa Fe 2162 (Martínez).</p>
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<article id="1580" state="1" restricted="0" created_at="2024-04-15 04:57:25" created_by="5" created_type="backend" updated_at="2024-04-17 16:56:56" updated_by="5" updated_type="backend" published_at="2024-04-17 16:56:58" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTELIGENCIA ARTIFICIAL</header>
<title>Estrategias de negocios digitales más eficientes y efectivas con IA: desarrollá habilidades, haz más en menos tiempo</title>
<slug>estrategias-de-negocios-digitales-mas-eficientes-y-efectivas-con-ia-desarrolla-habilidades-haz-mas-en-menos-tiempo</slug>
<author>Lic. en Administración de Negocios en Internet.</author>
<metatitle>Estrategias de negocios digitales más eficientes y efe</metatitle>
<metadescription>No te pierdas la oportunidad de aprender, crecer y liderar en la era digital. La IA está para potenciar tu talento y habilidades y multiplicar tus resulta</metadescription>
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<p>No te pierdas la oportunidad de aprender, crecer y liderar en la era digital. La IA está para potenciar tu talento y habilidades y multiplicar tus resultados. </p>
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<pubDate>Mon, 15 Apr 2024 04:57:25 -0300</pubDate>
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<header>SERVICIO DE EMPLEO</header>
<title>Julieta Riso ingresó a Biogreen</title>
<slug>julieta-riso-ingreso-a-biogreen</slug>
<author>Prof. Lic. Martín Valle, coordinador de Comunicación en EAN.</author>
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<pubDate>Wed, 06 Dec 2023 16:57:49 -0300</pubDate>
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<article id="1475" state="1" restricted="0" created_at="2023-08-31 11:32:25" created_by="5" created_type="backend" updated_at="2023-09-01 19:41:34" updated_by="5" updated_type="backend" published_at="2023-09-01 19:41:37" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INVESTIGACIÓN</header>
<title>Evolución, progreso socio-económico e innovación: la perspectiva de Gabriel Tarde</title>
<slug>evolucion-progreso-socio-economico-e-innovacion-la-perspectiva-de-gabriel-tarde</slug>
<author>Sec. de Investigación.</author>
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<metadescription>Conocé el artículo publicado bajo del dirección del Mg. Pablo Hueza, director de la Lic. en Comercialización.</metadescription>
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<header>COMERCIALIZACIÓN</header>
<title>Gestión de negocios online</title>
<slug>gestion-de-negocios-online</slug>
<author>Lic. Alejandra Bazán -docente- y el Mg. Pablo Hueza, director de la Lic. en Comercialización.</author>
<metatitle>Gestión de negocios online</metatitle>
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<article id="1421" state="1" restricted="0" created_at="2023-05-30 16:15:58" created_by="5" created_type="backend" updated_at="2023-06-07 17:47:38" updated_by="5" updated_type="backend" published_at="2023-06-07 17:47:40" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>COMERCIALIZACIÓN - SEC DE EXTENSIÓN/RELACIONES INSTITUCIONALES </header>
<title>Gestionando mi cerebro en el proceso de emprender</title>
<slug>gestionando-mi-cerebro-en-el-proceso-de-emprender</slug>
<author>Martín Valle, coordinador de Comunicación.</author>
<metatitle>Gestionando mi cerebro en el proceso de emprender</metatitle>
<metadescription>Miércoles 14 de junio a las 18.30 horas en Avenida Santa Fe 2162 (Martínez).</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type>article</source_type>
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>Miércoles 14 de junio a las 18.30 horas en Avenida Santa Fe 2162 (Martínez).</p>
</summary>
<node0 />
<multimedias>
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<operator_id>5</operator_id>
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<username>martin</username>
<name>Martin</name>
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<enabled>1</enabled>
<image_id>0</image_id>
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<pubDate>Tue, 30 May 2023 16:15:58 -0300</pubDate>
</article>
<article id="1414" state="1" restricted="0" created_at="2023-05-23 17:27:09" created_by="5" created_type="backend" updated_at="2023-05-23 17:34:47" updated_by="5" updated_type="backend" published_at="2023-05-23 17:34:49" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>SERVICIO DE EMPLEO</header>
<title>Joaquín Salcedo se incorpora como pasante en Farmagram</title>
<slug>joaquin-salcedo-se-incorpora-como-pasante-en-farmagram</slug>
<author>Martín Valle, coordinador de Comunicación.</author>
<metatitle>Joaquín Salcedo se incorpora como pasante en Farmagram</metatitle>
<metadescription>El alumno de la Lic. en Comercialización realizará control de pedidos y solicitud de presupuestos, entre sus funciones.</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type>article</source_type>
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>El alumno de la Lic. en Comercialización realizará control de pedidos y solicitud de presupuestos, entre sus funciones.</p>
</summary>
<node0 />
<multimedias>
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<title>Joaquín Salcedo.png</title>
<summary><p>Joaquín Salcedo en Farmagram.</p></summary>
<credit />
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<name>Martin</name>
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<enabled>1</enabled>
<image_id>0</image_id>
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<last_login>2024-06-18 10:36:58</last_login>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<last_login>2024-06-18 10:36:58</last_login>
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<pubDate>Tue, 23 May 2023 17:27:09 -0300</pubDate>
</article>
<article id="1384" state="1" restricted="0" created_at="2023-04-04 12:28:31" created_by="5" created_type="backend" updated_at="2023-04-12 22:49:17" updated_by="5" updated_type="backend" published_at="2023-04-12 22:49:20" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INVESTIGACIÓN</header>
<title>El desfasaje educativo en Argentina</title>
<slug>el-desfasaje-educativo-en-argentina</slug>
<author>Martín Valle, coordinador de Comunicación.</author>
<metatitle>El desfasaje educativo en Argentina</metatitle>
<metadescription>Analizamos el artículo elaborado por el director, profesor e investigador Mg. Pablo Hueza y publicado en el Palermo Business Review de la Universidad de Palermo.</metadescription>
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<reader_id>0</reader_id>
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<total>49</total>
<summary>
<p>Analizamos el artículo elaborado por el director, profesor e investigador Mg. Pablo Hueza y publicado en el Palermo Business Review de la Universidad de Palermo.</p>
</summary>
<node0 />
<multimedias>
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<title>PABLO HUEZA.png</title>
<summary><p>Mg. Pablo Hueza</p></summary>
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<categories>
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<topics />
<tags />
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<name>Martin</name>
<lastname>Valle</lastname>
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<image_id>0</image_id>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<total>6</total>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<last_login>2024-06-18 10:36:58</last_login>
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<pubDate>Tue, 04 Apr 2023 12:28:31 -0300</pubDate>
</article>
<article id="1339" state="1" restricted="0" created_at="2022-11-02 11:27:45" created_by="5" created_type="backend" updated_at="2022-11-14 16:12:09" updated_by="5" updated_type="backend" published_at="2022-11-14 16:12:11" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Presentación del caso: Sigschool</title>
<slug>presentacion-del-caso-sigschool</slug>
<author />
<metatitle>Presentación del caso: Sigschool</metatitle>
<metadescription>El marketing en redes sociales como clave de éxito de un emprendedor.</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type />
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>El marketing en redes sociales como clave de éxito de un emprendedor.</p>
</summary>
<node0 />
<multimedias>
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<image width="1114" height="1112" image_id="2891" type_id="1" type="png" weight="1016248" parent="0" state="0" created_at="2022-11-02 11:31:24" created_by="5" created_type="backend" updated_at="2022-11-02 11:31:31" updated_by="5" updated_type="backend">
<credit />
<title>YAIR POMBAR.png</title>
<summary />
<categories>
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<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
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<level_name>administrator</level_name>
<last_login>2024-06-18 10:36:58</last_login>
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<bucket>/content/bucket/1/</bucket>
</image>
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<categories>
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<label>Categorías</label>
</group>
</categories>
<topics />
<tags>
<tag tag_id="1624">
<rel_id>5718</rel_id>
<item_id>1339</item_id>
<module>article</module>
<tag_name>comercialización</tag_name>
<order>0</order>
<name>comercialización</name>
<description />
</tag>
</tags>
<created_by>
<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
<level_name>administrator</level_name>
<last_login>2024-06-18 10:36:58</last_login>
<total>6</total>
</created_by>
<updated_by>
<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
<level_name>administrator</level_name>
<last_login>2024-06-18 10:36:58</last_login>
<total>6</total>
</updated_by>
<published_by>
<operator_id>5</operator_id>
<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
<enabled>1</enabled>
<image_id>0</image_id>
<image_type />
<level_id>1</level_id>
<level_name>administrator</level_name>
<last_login>2024-06-18 10:36:58</last_login>
<total>6</total>
</published_by>
<pubDate>Wed, 02 Nov 2022 11:27:45 -0300</pubDate>
</article>
<article id="1309" state="1" restricted="0" created_at="2022-10-03 12:04:30" created_by="5" created_type="backend" updated_at="2022-10-05 10:48:11" updated_by="5" updated_type="backend" published_at="2022-10-05 10:48:13" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>El director comercial de Coppel compartió nociones de ventas con los alumnos de IUEAN</title>
<slug>el-director-comercial-de-coppel-compartio-nociones-de-ventas-con-los-alumnos-de-iuean</slug>
<author />
<metatitle>El director comercial de Coppel compartió nociones de ventas con los alumnos de IUEAN</metatitle>
<metadescription>El encuentro estuvo organizado por la Lic. en Comercialización y la Secretaría de Extensión Universitaria.</metadescription>
<externallink />
<reader_id>0</reader_id>
<source_title />
<source_type />
<valoration>0</valoration>
<editorjs />
<relation_order>0</relation_order>
<total>49</total>
<summary>
<p>El encuentro estuvo organizado por la Lic. en Comercialización y la Secretaría de Extensión Universitaria.</p>
</summary>
<node0 />
<multimedias>
<images count="2">
<image width="900" height="675" image_id="2797" type_id="1" type="jpg" weight="253588" parent="0" state="0" created_at="2022-10-03 17:13:16" created_by="5" created_type="backend" updated_at="2022-10-03 18:40:23" updated_by="5" updated_type="backend">
<credit>Pablo Perez Ramirez -Director Comercial de Coppel- junto a los/as alumnos/as de la Loc. Martínez.</credit>
<title>PABLO PEREZ RAMIREZ.jpg</title>
<summary />
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<email>martin.valle@ean.edu.ar</email>
<username>martin</username>
<name>Martin</name>
<lastname>Valle</lastname>
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<article id="1295" state="1" restricted="0" created_at="2022-09-13 09:56:39" created_by="5" created_type="backend" updated_at="2022-09-13 16:12:15" updated_by="5" updated_type="backend" published_at="2022-09-13 16:12:17" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>EXTENSIÓN - Comercialización</header>
<title>Cómo equilibrar los objetivos de ventas, margen e inventario</title>
<slug>como-equilibrar-los-objetivos-de-ventas-margen-e-inventario</slug>
<author />
<metatitle>Cómo equilibrar los objetivos de ventas, margen e inventario</metatitle>
<metadescription>Lunes 19 de septiembre a las 18.30 horas en Localización Martínez.</metadescription>
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<p>Lunes 19 de septiembre a las 18.30 horas en Localización Martínez.</p>
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<pubDate>Tue, 13 Sep 2022 09:56:39 -0300</pubDate>
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<article id="1245" state="1" restricted="0" created_at="2022-06-15 09:47:36" created_by="5" created_type="backend" updated_at="2022-06-15 13:38:25" updated_by="5" updated_type="backend" published_at="2022-06-15 13:38:26" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>EXPERIENCIAS</header>
<title>“Fijar metas es una forma de alargar la vida”</title>
<slug>fijar-metas-es-una-forma-de-alargar-la-vida</slug>
<author />
<metatitle>“Fijar metas es una forma de alargar la vida”</metatitle>
<metadescription>Denise Lado, alumna de la Lic. en Comercialización y analista de producto en IOL invertironline, nos comentó su elección por la carrera, cómo nació su fascinación por el marketing y la reciente firma del convenio de cooperación con </metadescription>
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<p>
Denise Lado, alumna de la Lic. en Comercialización y analista de producto en 
<em>IOL invertironline</em>
, nos comentó su elección por la carrera, cómo nació su fascinación por el marketing y la reciente firma del convenio de cooperación con el Instituto Universitario EAN.
</p>
</summary>
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<pubDate>Wed, 15 Jun 2022 09:47:36 -0300</pubDate>
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<article id="1129" state="1" restricted="0" created_at="2021-11-09 15:31:42" created_by="5" created_type="backend" updated_at="2021-11-11 19:21:39" updated_by="5" updated_type="backend" published_at="2021-11-11 19:22:17" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Percepciones sobre liderazgo organizacional y de equipos en tiempos de pandemia</title>
<slug>percepciones-sobre-liderazgo-organizacional-y-de-equipos-en-tiempos-de-pandemia</slug>
<author />
<metatitle>Percepciones sobre liderazgo organizacional y de equipos en tiempos de pandemia</metatitle>
<metadescription> Jueves 11 de noviembre a las 19 horas por Meet.</metadescription>
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<enabled>1</enabled>
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<operator_id>5</operator_id>
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<pubDate>Tue, 09 Nov 2021 15:31:42 -0300</pubDate>
</article>
<article id="1088" state="1" restricted="0" created_at="2021-09-24 15:11:34" created_by="5" created_type="backend" updated_at="2021-09-24 16:49:13" updated_by="5" updated_type="backend" published_at="2021-09-24 16:49:17" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Fidelización e incentivos</title>
<slug>fidelizacion-e-incentivos</slug>
<author />
<metatitle>Fidelización e incentivos</metatitle>
<metadescription>Viernes 24 de septiembre a las 19.15 horas.</metadescription>
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<reader_id>0</reader_id>
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<p>Viernes 24 de septiembre a las 19.15 horas.</p>
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<enabled>1</enabled>
<image_id>0</image_id>
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<operator_id>5</operator_id>
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<enabled>1</enabled>
<image_id>0</image_id>
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<operator_id>5</operator_id>
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<enabled>1</enabled>
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<pubDate>Fri, 24 Sep 2021 15:11:34 -0300</pubDate>
</article>
<article id="1075" state="1" restricted="0" created_at="2021-09-13 12:30:21" created_by="5" created_type="backend" updated_at="2021-09-13 16:53:40" updated_by="5" updated_type="backend" published_at="2021-09-13 16:53:44" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTERNACIONALIZACIÓN</header>
<title>Pablo Hueza participó en un webinar de la UNAE</title>
<slug>pablo-hueza-participo-en-un-webinar-de-la-unae</slug>
<author />
<metatitle>Pablo Hueza participó en un webinar de la UNAE</metatitle>
<metadescription>En el marco del encuentro, el profesional presentó "La administración en la economía del conocimiento".</metadescription>
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<p>En el marco del encuentro, el profesional presentó "La administración en la economía del conocimiento".</p>
</summary>
<node0 />
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<article id="1001" state="1" restricted="0" created_at="2021-06-04 16:25:59" created_by="5" created_type="backend" updated_at="2023-09-19 17:23:16" updated_by="5" updated_type="backend" published_at="2023-09-19 17:23:18" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTERNACIONALIZACIÓN</header>
<title>Laida Monarres de la UNAM participó en una clase de la Lic. en Comercialización</title>
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<metatitle>Laida Monarres de la UNAM participó en una clase de la Lic. en Comercialización</metatitle>
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<header>INTERNACIONALIZACIÓN</header>
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<metadescription>El docente de EAN analizó el retail argentino.</metadescription>
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<header>ENTREVISTA</header>
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<pubDate>Fri, 14 May 2021 14:49:40 -0300</pubDate>
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<article id="916" state="1" restricted="0" created_at="2021-03-25 14:37:36" created_by="5" created_type="backend" updated_at="2023-09-19 16:13:28" updated_by="5" updated_type="backend" published_at="2023-09-19 16:13:29" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>NETWORKING</header>
<title>Modelo de Negocios Exponenciales</title>
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<author>Sec. de Extensión.</author>
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<metadescription> Lunes 5 de abril a las 19.30 H por Meet.</metadescription>
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<article id="907" state="1" restricted="0" created_at="2021-03-15 13:57:32" created_by="5" created_type="backend" updated_at="2023-09-19 16:04:38" updated_by="5" updated_type="backend" published_at="2023-09-19 16:04:40" published_by="5" deferred_publication="1970-01-01 00:00:00">
<header>INTERNACIONALIZACIÓN</header>
<title>Innovación, modelos de negocios y el futuro profesional de la comercialización</title>
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<metadescription>El Mg. Pablo Hueza -director de la Lic. en Comercialización- participó de una asignatura de la Universidad Autónoma de Encarnación de Paraguay.</metadescription>
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<header>MEDIOS</header>
<title>El docente Enrique García en el programa "Volando por TV" del canal El Garage</title>
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<metatitle>El docente Enrique García en el programa "Volando por TV" del canal El Garage</metatitle>
<metadescription>Durante su participación, explicó la temática de los factores humanos​ en la industria aerocomercial.</metadescription>
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<pubDate>Tue, 09 Mar 2021 16:12:13 -0300</pubDate>
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<header>VISITAS</header>
<title>Docente de la UNAM participará en una clase de Comercialización</title>
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<author>Sec. de Extensión.</author>
<metatitle>Docente de la UNAM participará en una clase de Comercialización</metatitle>
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